“A rising tide lifts all boats.” John F. Kennedy. Investment in the economy benefits all those who participate in it. Therefore, everyone in that economy, theoretically, would encourage that investment. However, a disturbing economic reality is that sometimes the more apt word picture is that of crabs in a bucket. When one begins to climb…
The Select Few
When I began writing my first book, I was thrown into a new world, the world of marketing. I am a writer, not a marketer, and yet it seemed marketing was to be as big a part of my new calling as the actual writing was. I took in as much advice as possible, implemented…
Investing in our stories
The same spirit that drives a writer to take a hybrid or indie approach to publishing can lead to the decision to take on every facet of publishing single-handedly. Writing, editing, formatting and cover design can be done independently depending on the writer’s abilities but there is an argument to be made for partnering with…
Creativity in Marketing
I was struck recently by the concept of imagination. Why did God give us an imagination? One reason, perhaps, is to fuel our creativity. To allow us to think more broadly and give us a chance to consider things we might not have considered if we were to think logically all the time. The gifts…
